September 19, 2014
September 19, 2014
At this gala event, chief financial officers will be recognized for extraordinary achievement and excellence in promoting the development of the Greater Washington region’s technology community. The Michael G. Devine Hall of Fame Award will be presented to Ron Kaiser, in recognition of his contributions to the Greater Washington region’s technology business community.
The Experience Economy (Harvard Business Review, 2011)
What can the business world learn from theatre? On the quest for differentiation, focus on staging a memorable customer experience.
Crossing the Chasm (HarperCollins, 2014, 3rd edition)
What It’s About:
To describe what this book is about, I’ll use a direct quote from Moore.
“The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.”
Ever been in one of those one-sided conversations where it seemed impossible to get a word in? How did it make you feel? Words like “bored” or “irritated” probably top the list. In situations like that, my mind begins to wonder to thoughts such as “this person could care less about what I have to say,” or “WHEN will she stop talking?”
Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012)
What It’s About
This book is about combining great products with effective online methods of “tribe building” rather than marketing. Hyatt has successfully built a large and well-known on-line following and he outlines his strategies.
Leading Change (Harvard Business Press, 2012)
What It’s About: Kotter outlines an eight-step process for organizational change initiatives. He emphasizes the importance of creating a sense of urgency, or a compelling need for change. Complacency is a great challenge to overcome and he offers a roadmap and examples to do so.