The Profit Power of Corporate Culture

Harvard Business Review

Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn’t important—most CEOs will tell you that their ability to inculcate values and mission into the DNA of a firm is among the most important work they do.

3 Types of Questions Smart People Never Ask (and 5 They Do)

Inc. Magazine

Asking the wrong question can be disastrous…….reallly!  We all do it. We ask leading questions. We ask limiting questions. We ask questions that assume a certain answer. Shoot, sometimes we don’t even listen to the answers–we’re too busy presuming we’re right.  And then we make big decisions based on the answers.  Here are some ways people ask questions the wrong way.

10 Expert Marketing Predictions for 2016

Inc. Magazine
January 2, 2016

It’s that time of year again. A time to sit back and review what worked, what we learned and subsequently plan for big marketing wins in 2016.

Since each year is different with its own new set of challenges, I tapped into some digital marketing leaders to share their predictions for 2016:

The Advantage

The Advantage (Jossey-Bass, 2012)

Patrick Lencioni’s book, The Advantage: Why Organizational Health Trumps Everything Else in Business, is a departure from his typical style of writing. His past books were written in the form of a story, or a leadership fable. In this book, Lencioni summarizes his major lessons, themes, and tools found in his previous works.

The subtitle indicates the main theme of The Advantage: organizational health. He describes how this is broader than organizational culture. He breaks the book down to five sections, the first four of which make up the Four Disciplines Model: Build a Cohesive Leadership Team, Create Clarity, Overcommunicate Clarity, Reinforce Clarity, and The Centrality of Great Meetings.

Lencioni’s book is an easy read and is filled with key takeaways.

The 10 Traits of Successful Online Marketers

Entrepreneur

Why do some companies have such great success with online marketing and others just can’t get a strategy off the ground? Whether you’re a professional marketer or a business owner looking to do your own online marketing, you need certain traits in order to be successful. While some of these traits are inborn — meaning you either have them or you don’t — most can be learned and honed over time.

Fortune – Predictions for 2016

Fortune
December 1, 2015

Presidential election years bring out the Nostradamus in all of us. But beyond the White House horse race, there will be plenty of other big changes to anticipate in 2016 in business, culture, and the economy. To predict just what they’ll be, the staff of Fortune has parsed the data and polled the experts in this informative report.