Crossing the Chasm

Crossing the Chasm (HarperCollins, 2014, 3rd edition)

What It’s About:
To describe what this book is about, I’ll use a direct quote from Moore.

“The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.”

Be More Persuasive by Taking a Breath

Talking Colleagues

Ever been in one of those one-sided conversations where it seemed impossible to get a word in?  How did it make you feel?  Words like “bored” or “irritated” probably top the list.  In situations like that, my mind begins to wonder to thoughts such as “this person could care less about what I have to say,” or “WHEN will she stop talking?”  

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Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012)

What It’s About
This book is about combining great products with effective online methods of “tribe building” rather than marketing.  Hyatt has successfully built a large and well-known on-line following and he outlines his strategies.

leading.change

Leading Change (Harvard Business Press, 2012)

What It’s About: Kotter outlines an eight-step process for organizational change initiatives. He emphasizes the importance of creating a sense of urgency, or a compelling need for change. Complacency is a great challenge to overcome and he offers a roadmap and examples to do so.  

The Amazon of Higher Education

Slate
January 2, 2014

This article is a great example of how important it is to think differently.  Doing things the same old way, just because you’ve always done it that way, can lead to failure.  This small New Hampshire University has learned the value of stepping outside of their comfort zone.

Learn how similar your company culture is to an ecosystem.  This analogy can help you understand why certain types of behaviors, decisions, actions, and even people thrive in your company while others do not.  Does high productivity thrive or does doing the bare minimum?  Does micromanagement thrive or does trust?  This presentation provides a quick overview of a simply comparison that can bring tremendous understanding.

Adaptation to a new situation, whether good or bad, consists in large part of thinking less and less about it. 

Daniel Kahneman, Thinking Fast and Slow