Crossing the Chasm (HarperCollins, 2014, 3rd edition)
What It’s About:
To describe what this book is about, I’ll use a direct quote from Moore.
“The point of greatest peril in the development of a high-tech market lies in making the transition from an early market dominated by a few visionary customers to a mainstream market dominated by a large block of customers who are predominantly pragmatists in orientation.”
Ever been in one of those one-sided conversations where it seemed impossible to get a word in? How did it make you feel? Words like “bored” or “irritated” probably top the list. In situations like that, my mind begins to wonder to thoughts such as “this person could care less about what I have to say,” or “WHEN will she stop talking?”
What It’s About
This book is about combining great products with effective online methods of “tribe building” rather than marketing. Hyatt has successfully built a large and well-known on-line following and he outlines his strategies.
I recently worked with a client who was recruiting for several key positions in her company. I saw the job advertisement ….. and was bored. It was dry and basically looked like every other employment ad.
Leading Change (Harvard Business Press, 2012)
What It’s About: Kotter outlines an eight-step process for organizational change initiatives. He emphasizes the importance of creating a sense of urgency, or a compelling need for change. Complacency is a great challenge to overcome and he offers a roadmap and examples to do so.
January 2, 2014
Learn how similar your company culture is to an ecosystem. This analogy can help you understand why certain types of behaviors, decisions, actions, and even people thrive in your company while others do not. Does high productivity thrive or does doing the bare minimum? Does micromanagement thrive or does trust? This presentation provides a quick overview of a simply comparison that can bring tremendous understanding.
You hear people talk about budgets, forecasts, projections and plans and you wonder what it means to have all them understood and working for you.
As 2011 comes to a close, many of us are evaluating our year and planning one or more New Year’s resolutions. As in years past, I’m having trouble narrowing down my list of ideas into a few specific goals.
Adaptation to a new situation, whether good or bad, consists in large part of thinking less and less about it.
Daniel Kahneman, Thinking Fast and Slow